On November 20th I forced myself out of bed farrrrr too early in the morning so I could be at the Mall of America at opening time for H&M's release of it's guest designed collaboration, Lanvin <3s H&M. I was told by an employee there two days prior to this hungover and pretty ridiculous stupor I found myself in that morning that MOA would indeed have the Lanvin line.
Well, that bitch lied. She was super adorable, but she lied to me. >:O
My world was crushed upon arrival at the store. There was not an ounce of the pandemonium I was anxiously awaiting. Girls getting real ugly so they can get real pretty. That's what I wanted. The long-ass line and the wristbands for time-allotted sectional shopping and first come-first see priveledges. I wanted to see what Lanvin did for H&M up close. I didn't even want to buy any of it, I just wanted to see it!
I was really pissed that H&M would not include the largest mall in the country on their list of entitled locations. It's the fucking MALL OF AMERICA!!! Are we not worthy, us lowly Minnesotans?! Is Chicago really that much more fashion forward? Or howabout our coastal twin, Portland? They deserve it more than we?! GAHH!
Okay, I'm getting all steamed about it again.
After I settled down the first time I decided to do the only thing that would make me feel better. I wrote a letter to H&M. I worked really hard to keep it down to one page, trust me. The ranting was a bit out of control.
I hope that a real person actually reads it and feels my pain. I hope that the neglect they have shown the fashion enthusiasts of our cities is made up for. If H&M releases their next collaborated line at MOA, you'll know who to thank.
And if it's designed by Vivienne Westwood, I'll probably pee my pants.
For your enjoyment here is the letter. And a few photos of what the Lanvin <3s H&M line consisted of.
Cheers!
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Hello my lovely H&M,
My name is Katrina. I am hailing you from Minneapolis , Minnesota
I make sure to stop into your store every time I’m at the Mall of America (MOA) because I admire your ability to sustain wardrobe affordability for starving artists like me without sacrificing the fashion forward designs that we so crave. Good job!
I have given myself a day and a half to gather my thoughts and calm myself after the extreme disappointment I experienced yesterday in your MOA location. I’m over the fact that I was blatantly lied to by one of your employees and told that Lanvin does indeed love Minnesota
But you see- Lanvin does NOT, in fact, love MOA. The closest place Lanvin was showing it’s lovely face was Chicago
Yes, I realize my disappointment could’ve been easily avoided had I inquired the release locations on the internet. This fact, and the lies, are now besides the point. What I’m getting at is: Why didn’t you have Lanvin loves H&M at MOA? Why aren’t ANY of your guest-designed collaborations ever at MOA?!
MOA is the number one tourist destination in the mid-west receiving over 40 million annual visitors. It’s the biggest mall in the country! It isn’t just an out-of-state tourist attraction, though. Those shoppers make up only about 35% of the yearly visitors. Although it is nice international tourists typically spend two and half times more than local residents, isn’t it? Lanvin likes money, no?
MOA is the primary mall destination for 62% of the average Minneapolis/St. Paul shopper. On any given day it becomes Minnesota
Due to the twin cities’ love for fashion and the patterned increases in both traffic and sales recorded since it’s opening in 1992, MOA recently received a facelift which is now referred to as "South Avenue" . South Ave has beautiful marble floors, swarovski crystal chandeliers and a list of retailers that’ll make any fashionista drool. Doesn’t Lanvin compare itself to the likes of Chanel, Chloe, Gucci, Hugo Boss, Betsey Johnson, YSL and Burberry? Of course Lanvin does! Lanvin deserves the company of such beautiful labels! In fact, MOA is the perfect place for any of H&M’s guest-designed collections! Madonna, Minogue, McCartney...you make it, MOA wants it!
In the future H&M should really reconsider dismissing MOA from their list of guest-collaboration worthy locations. The fashion savvy of Minnesota
If you stock it, they will pay.
Thank you for your time, much love,
Katrina
Facts source:
MOA 2010 Leasing Brochure
Well written, dear.
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